Peta are known for there advertisements against animal cruelty, they are sometimes striking, bold, very graphic and also maybe offensive,and have even been banned but they are gaining attention for the issues that face animals in the world today.
Recently a competiton was run by Young guns design agency for design students to create an ad for Peta about the mistreatment of chickens. This competiton is an example of how designers can be involved in awareness campaigns to highlight contemporary issues.
You can look at the details here:
or the people choice award winners here:
Here are some of the entries that were recieved,
This was the 2nd prize winner, which was an entry recieved from Australia.
This posters caption reads "Anytime is good to warn you that 98% of fried chickens contains faeces".
What do you think of these posters?
There are also some very funny quicktime movies on the peta site, the one entitled "Fur is Dead" is a really clever idea which is shocking but at the same time very effective. Take a look at it on the Peta website above.
There are also some very funny quicktime movies on the peta site, the one entitled "Fur is Dead" is a really clever idea which is shocking but at the same time very effective. Take a look at it on the Peta website above.
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