Sustainable Marketing

Marketing and marketer play an important part in the development of sustainable design, having tremendous influence over the environmental and social impacts of businesses and their products, policies and production processes. The integration of marketing and sustainability plays an important role in providing a support network including: facilitate discussion, create new ideas, produce knowledge, and disseminate intelligence. This brings together peoples, ideas and agenda for positive marketing and sustainable development. This is achieved by combining sustainability issues into marketing thinking and practice, and the application of marketing thinking.

More specifically, referrenced from http://www.cfsd.org.uk/smart-know-net/index.htm

To stimulate strategic discussion over the role and implications of marketing in progressing towards more sustainable systems of production and consumption within more sustainable societies.
To disseminate new ideas, information and best practice which will inform that strategic discussion, and that can contribute to making the discipline of marketing more sustainable.

To develop methodologies, tools, and training for marketing professionals to allow them to better understand, respond to, and contribute to the growing debate about the social and environmental impacts and implications of businesses, their products and production systems.

To promote educational materials which will allow the discipline of marketing to incorporate sustainability concepts more effectively, and to help to produce a new generation of more socially and environmentally aware marketers.

To create a sense of community amongst practitioners, academics, policy makers and students with an interest in marketing and sustainability.
Helping to meet demands of those working within the market, providing clear guidelines to the growing social and environmental pressures that businesses face and their implications in terms of the need for more sustainable marketing strategies and solutions for the future.

Marketing and sustainability issues include:
Marketing Influences
(Marketing Re-thought)

- Marketing’s Role in Corporate Strategy & CSR

- The Marketing Environment

- Marketing Ethics

- Consumers & Professional Purchasers
Marketing Research

Marketing Practices(Marketing Re-Mixed)

- Products, Design & NPD

- Packaging & Labelling

- Promotion & Communications

- Pricing & Distribution

- People in Marketing

Marketing Resources(Marketing Re-Equipped)

- Introduction to Marketing & SD

- Case Study Examples

- The Sustainable Marketing Toolbox

- Marketing Wisdom

- Information Resources

By Melissa Stewart